Logo Usage
The mark itself and how it works
Our logo is built on clean geometry and purposeful restraint. It holds its own in any context, from the smallest screen to the largest wall.
Horizontal lockup for most applications
Vertical arrangement for narrow spaces
Icon form for digital interfaces
Breathing room and minimum dimensions
The logo requires clear space around it to maintain its integrity. Never crowd it. Never shrink it below what works.
The distance between the logo, including text when visible, and surrounding content should be the same width as the width of the middle three vertical panes.
What not to do
The mark can be damaged by careless handling. Distortion weakens it. Recolouring breaks its contract with us.
Stretching or skewing the mark
The geometry fails. The mark loses its authority and becomes something else entirely.
Using colours outside our palette
Our colours are chosen. They carry meaning. Arbitrary changes confuse what we represent.
Making it too small or too large
There are limits. Below them, the mark becomes illegible. Above them, it dominates without purpose.
The approved versions of our mark
We have built variations that serve different needs. Each one maintains the same core principle. Use the right version for the right place.
Horizontal lockup
The standard arrangement for most applications and communications.
Vertical lockup
Used when space is narrow or when a stacked composition serves the layout better.
Icon form
The mark alone, without wordmark, for digital interfaces and constrained spaces.
Logo applications
See how our mark lives across every medium